A DEEP EMPIRICAL ANALYSIS OF RELATIONSHIPS AMONG THE OPERATIONAL PARAMETERS IN THE M-COMMERCE SUCCESS MODEL
DOI: https://doie.org/10.10399/IJBE.2026525279
Dr. Framarz Byramjee, Dr. Parimal Bhagat, Dr. Krish Krishnan, Dr. Pankaj Chaudhary
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Keywords:
M-Commerce, User Intention, Trustworthiness, Perceived Value, Innovativeness
Abstract:
M-commerce is a maturing area with high levels of consumer adoption in many markets. Services including mobile shopping apps, mobile payments systems and even social commerce on mobile devices may be considered under the umbrella of m-commerce and further extended to the future virtual reality spectra in VR-commerce context. This research first examines current research in the broad areas of innovation adoption and more specifically adoption of new technologies in information systems, marketing and psychology literature. Next, it explores the relationships among several antecedent and outcome variables in a parsimonious model of consumer’s preference to use M-commerce applications using prior peer reviewed literature in several fields such as information systems, management, marketing and psychology. Relationships among specific variables such as consumer innovativeness, quality perceptions, trustworthiness, and perceived value on consumers' intention to use mobile technology applications are examined for mediation, moderation, and other effects using structural equations modeling and suited multivariate analytical techniques per the empirical formulations. The results of the data analyses and their findings explicated from viewpoints of statistical and substantive significance showed that the relationship of consumers’ intention to use mobile technology applications with antecedents such as their innovativeness, quality perceptions, trustworthiness, and perceived value of mobile technology is far more complex and nuanced than shown in prior research.